The Color Run is a five-kilometer, untimed race — and at each kilometer mark, the Color Runners are doused from head to toe in a different colored powder. Participants wear white at the starting line and finish the race plastered in color. Once the race is over, the fun continues at the Finish Festival, a larger-than-life party equipped with music, dancing, photo ops, activity booths, vendors, and more massive color throws. With no winners or official times, The Color Run caters to everyone — from newbie to seasoned runners.